We’ve seen a lot of it, mostly in fashion and music.
We tend to think it’s a relatively recent phenomenon in marketing (though Unspeakable Axe has been posting ‘Found Femdom‘ in mainstream media for years).
This ad campaign is from 2004. Umbro Vigo is a sports brand, and this ‘Sado’ series to advertise footwear is by a Brazilian agency. Stereotypical: yes. Exploitative: sure.
But say what you want, these are stunning. Not least … Continue Reading